PAID SOCIAL.
DATA-DRIVEN.
BUILT TO SCALE.

A paid social audit is a foundational step in our process. We perform a comprehensive review of your current paid social efforts and their build-outs to develop a clear understanding of where your advertising strategy stands today. Specific elements of evaluation include your customer journey and funnel structure, technical setup (pixels, conversion events, attribution windows), audience segmentation, creative asset performance, messaging alignment, and prospecting efficiency. We use these findings to develop a strategic plan that increases the effectiveness of your campaigns and drives measurable business growth.

We have deep expertise across all the major social platforms — including Meta (Facebook and Instagram), LinkedIn, TikTok, YouTube, and Pinterest. That said, just because all of these networks are available to you doesn't mean you should be spending advertising dollars on all of them. Part of our strategic process is determining which platforms will most effectively reach your target audience and produce the highest return for your specific business.

Also known as remarketing, retargeting is the practice of showing advertisements to potential customers who showed interest in your products or services but didn't convert. The reality is that most of your traffic leaves your site without ever taking action. Retargeting aims to bring those people back by displaying relevant ads in their social media feeds — re-engaging them with the products, services, or content they previously viewed, or with similar offerings they may find more compelling.

Meta (Facebook and Instagram) is one of the largest advertising ecosystems in the world, giving you the ability to reach millions of people you might not otherwise communicate with. Meta advertising is the process of displaying paid ads to potential customers to drive them toward conversion. The platform's targeting tools allow you to segment audiences by demographics, geography, interests, behaviors, and more. As Meta's advertising capabilities have grown, so has its complexity — making strategic expertise essential to getting results without wasting spend.

LinkedIn advertising provides a self-service solution to run targeted ads across the platform. It's an especially effective channel for B2B companies, since the platform is primarily used by working professionals and decision-makers. While the Campaign Manager is designed to let users set up ads quickly, it still requires real expertise to ensure you're setting appropriate budgets, choosing the right ad formats, and measuring the metrics that actually matter to your pipeline.

We test a wide range of elements across our clients' social campaigns. This includes messaging variations, creative assets, ad formats, display placements, audience segments, and bidding strategies. We also closely monitor performance metrics — including click-through rates, cost per acquisition, engagement rates, and conversion data — to ensure every test generates actionable insights that improve campaign performance over time.

Yes. If you choose to work with us on paid social, we handle end-to-end creative strategy — including copywriting, creative direction, and working with designers and video editors to produce platform-native assets. We've found that maintaining creative consistency across all channels eliminates confusion and builds trust with your audience. Whether it's Meta, LinkedIn, TikTok, or YouTube, we optimize creative for each platform's format and audience behavior.

The most fundamental difference is whether or not you put budget behind your content. Paid social advertising sponsors specific posts or ad units with a defined budget, allowing you to use audience segmentation to control exactly who sees them. Organic social, on the other hand, has no budget behind it — its reach cannot be targeted and relies on algorithmic distribution to your existing followers and their networks. Both play a role in a healthy strategy, but paid social gives you the precision, scale, and measurability that organic alone cannot provide.

There's no magic number we can point to that will be universally effective. The right budget depends entirely on your industry, competitive landscape, target platforms, and growth objectives. That's exactly what our paid social audit is designed to uncover. We evaluate your current positioning, identify where the biggest opportunities live, and develop a strategic plan that allocates your budget efficiently — so every dollar is tied to a measurable outcome, not a guess.